7/19/2023 0 Comments Burberry pocketbooksThe brand continued to gain popularity throughout the 20th century, but by the 1990s, it was in dire need of a refresh. Scarves and other items featuring the pattern rendered the Burberry plaid an instantly recognisable hallmark of the house around the globe. When the now-familiar check - a plaid check with black, white and red stripes on a background of beige - was added as a lining during the 1920s, a fashion icon was born. The design of Burberry’s classic trench demonstrated a consideration of the demand for both weather protection and function on the battlefield, with every element having its purpose, whether it was the epaulettes for an officer’s rank or the gun flap at the breast. Higher-ranking British officers during World War I donned trench coats designed by the likes of Burberry, Aquascutum and other firms. The Tielocken coat - a forerunner to the trench coat - was patented in 1912, featuring just a button at the collar and a single strap. ![]() These high-profile demonstrations of its design for extreme conditions fueled Burberry’s growth as a trusted brand. Norwegian explorer Fridtjof Nansen wore it on his 1893 North Pole expedition and Burberry later outfitted Sir Ernest Shackleton on his Antarctic expeditions. The material was groundbreaking for rainwear, which previously had been bulky and heavy. In 1888, he patented gabardine, a durable, breathable fabric that was ready for any British weather. Building on his success, Burberry researched more fabrics that would be suitable for these country pursuits. ![]() When the 21-year-old apprentice draper Thomas Burberry (1835–1926) opened a small clothing outfitter in Basingstoke, Hampshire, in 1856, he catered to the needs of the local population, focusing on weatherproof clothing designed for outdoor activities like hunting, riding and fishing. ![]() ![]() The brand has undergone several transformations since its inception in the 19th century. Burberry, a luxury British fashion house with origins in battlefield gear and outfitting real-life explorers, is universally renowned for its vintage trench coats, jackets, footwear and handbags.
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